Savoir / Services

Four specialist services. One Savoir operating standard.

Marketing, Paid Ads, Development and AI Commercial Studio—each available independently, with shared strategic discipline across the wider system.

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Services

Strategy · growth · product · production

Marketing Positioning, SEO, content and social working as one growth system. Paid Ads Search, social, video and native media connected through testing and measurement. Development Digital products and web experiences shaped around business, brand and operating needs. AI Commercial Studio Commercial imagery, motion and creative variation through AI-assisted production.

Savoir / Portfolio

Selected work across growth, commerce, editorial and digital infrastructure.

The case studies and project worlds developed across Savoir’s marketing, paid media, web, development and studio disciplines.

View all portfolio work

Portfolio

Selected projects / case studies

Haleia — Paid Ads Paid-media campaign system and performance direction. AI Studio Commercial production and AI-assisted campaign direction. Lino Piani Editorial authority and brand-led digital expression. Vintage Paris Editorial archive and commerce storytelling. Haleia — SEO Parisian editorial search strategy and organic visibility. Movers Pro Service-business case study and conversion system. Mutts & Hounds Premium commerce and product-led digital experience. Haleia — Web Development Fashion-editorial commerce and web development. Ruu AI Infrastructure development and operational AI product.

CASE STUDY / FASHION / PRE-LAUNCH STRATEGY

Building authoritybefore the productexists.

Savoir turned Lino Piani's philosophy of fit, craft and individuality into a connected authority and audience-building system across four platforms.

June–August 2026Pre-launchLinkedIn / Substack / Instagram / Facebook

Model in a sculptural pale blue dress photographed against angular architecture

JUNE–AUG 2026

124,722+

Aggregate impressions and views

JUNE–AUG 2026

80,918+

Members reached / unique viewers

JUNE–AUG 2026

164

Relevant LinkedIn followers gained

JUNE–AUG 2026

98%

Out-of-network reach on two breakout LinkedIn posts

Figure ascending through a monumental curved architectural interior

THE CHALLENGE

The product was notready to sell.The thinking was readyto be heard.

Before introducing iPIANI commercially, Lino needed to establish the philosophy behind it—and do so with a specific audience rather than chase broad social reach.

The content had to make ideas around body standardisation, fit, garment construction, pattern-making and waste understandable across several channels while creating a distinct editorial identity for the future brand.

ONE IDEA
FOUR JOBS

Discovery + professional authority

SUBSTACK

Depth + reader loyalty

INSTAGRAM

Visual trust + brand world

FACEBOOK

Heritage + audience expansion

PLATFORM ECOSYSTEM

WHAT SAVOIR DELIVERED

Seven connectedworkstreams.

Strategy, editorial, visual direction, publishing and analysis were treated as one pre-launch system.

Multi-platform strategy

A connected editorial plan across LinkedIn, Substack, Instagram and Facebook.

Thought leadership

Opinion-led LinkedIn post development and optimisation around visible industry tensions.

Long-form editorial

Substack essay support translating specialist thinking into readable, distinctive publishing.

Visual direction

A coherent monochrome system focused on tailoring, construction, craft and process.

Publishing workflow

Cross-platform adaptation, calendar management and channel-specific distribution.

Audience intelligence

Analytics review, ICP validation and performance reporting used to refine direction.

Launch foundation

Recommendations for future questionnaires, waitlists and paid activity when infrastructure is ready.

AGGREGATE RESULTS

Authority builtwith the right audience.

124,722+

Aggregate impressions and views across four platforms during June–August 2026. Platform metrics below retain their own measurement context.

80,918+Members reached / unique viewers

524+Profile visits

1,485+Social engagements

+164LinkedIn net follower growth

ICP VALIDATION

Visibility is usefulwhen the right peoplesee it.

AGE

35–68 target
78.9%–86.1% of viewers aged 35+

PLACE

London + urban Europe
London Area, UK was the #1 LinkedIn location

ROLE

Senior + founder
34%–48% senior professionals and founders

SECTOR

Premium / slow fashion
28%–44% retail apparel and fashion

INTENDED

35–68

35–68 target

OBSERVED

78.9%–86.1%

78.9%–86.1% of viewers aged 35+

INTENDED

PLACE

London + urban Europe

OBSERVED

London

London Area, UK was the #1 LinkedIn location

INTENDED

ROLE

Senior + founder

OBSERVED

34%–48%

34%–48% senior professionals and founders

INTENDED

SECTOR

Premium / slow fashion

OBSERVED

28%–44%

28%–44% retail apparel and fashion

Authority travelledwhen the contentmade a point.

LinkedIn became the primary discovery engine: 120,002 impressions, 79,352 members reached, 406 profile views and +164 followers over the reporting period.

Model in a pale dress seated inside a sculptural vehicle at dusk

BREAKOUT LINKEDIN POST

BODY STANDARDISATION

A point of view on the industry cost of designing bodies around fixed standards.

64,662impressions

51followers

98%out-of-network

BREAKOUT LINKEDIN POST

PATTERN-MAKING + RETURNS

A challenge to conventional pattern-making and the waste created when fit systems fail.

42,779impressions

96followers

98%out-of-network

SUBSTACK

Discovery becamesomewhere to go deeper.

Substack acted as iPIANI's intellectual home: long-form essays gave readers more time with Lino's thinking on fit, craftsmanship and the future of clothing.

21+Published essays

+425%Subscriber growth, from 4 to 21 active subscribers

1,100+Total reads

35–50%Average open-rate range

Three fashion figures posed in a minimalist white studio

EDITORIAL PRINCIPLE

Depth, not scale.

The useful proof here is reader loyalty and sustained engagement—not the size of the subscriber base.

INSTAGRAM

A visual atelier,not just a feed.

Instagram made the emerging iPIANI world tangible through a disciplined monochrome system of tailoring, process, construction and craft.

Across most posts, 44%–79.3% of views came from profile-grid browsing—evidence that visitors were evaluating the cumulative visual identity, not only isolated posts.

2,542 / 30-day views118 / profile visits47.9% / non-follower views

Model in a flowing cream dress in a dry landscape

TAILORING

CONSTRUCTION

Sculptural handbag framing a seated model

GARMENT PASSPORT

Model in a white sculptural look surrounded by studio lights

PROCESS

Model in black gloves leaning over a dark textured surface

CRAFT

Model in a dramatic black look under theatrical lighting

FOUNDER

Two stylized faces in pale monochrome styling

FIT

Model in a flowing black dress beside two black horses

MATERIAL

Model in dark styling with suspended fabric in a concrete set

PHILOSOPHY

Two people walking through sunlit stone architecture in neutral tailoring

FACEBOOK

Heritage founda second audience.

Facebook arrived late in the reporting period, but Lino's origin story immediately became the strongest initial content—supporting a larger role for founder and heritage storytelling in the next phase.

1,078First-week views

386Unique viewers

391Views on the top origin-story post, with 18 interactions

WHAT WE LEARNED

Make a point.

The strongest LinkedIn content challenged a recognisable industry problem instead of merely promoting the future brand.

WHAT WE LEARNED

Make it human.

Founder history and heritage gave the philosophy emotional relevance.

WHAT WE LEARNED

Give channels different jobs.

LinkedIn created discovery; Substack depth; Instagram visual trust; Facebook founder-led expansion.

WHAT WE LEARNED

Make the world coherent.

Technical, monochrome and craft-led imagery worked because the complete visual system made sense before a caption was read.

NEXT PHASE

From authority to launch readiness.

The first phase creates the right to ask for action later. The next phases progressively make that action more explicit.

PHASE 01

Authority foundation

Build the audience and establish Lino’s point of view before asking for commercial action.

PHASE 02

Founder + heritage

Deepen the personal story, family history and origin of iPIANI.

PHASE 03

Product education

Explain the proposition with stronger calls to action, visual carousels and clearer audience participation.

PHASE 04

Questionnaire + waitlist

Move from attention into measurable interest only when the tracking and conversion journey are ready.

Model in a structured black floor-length look against a grey studio backdrop

SAVOIR

Need a content systemthat does more thanfill a calendar?

Turn expertise, story and ambition into a digital presence that earns attention before it asks for action.

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