A digital flagship built to move like the brand.
Haleia's move from IKAS to Shopify became more than a platform migration. Savoir rebuilt the shopping journey, visual system and merchant experience around a more scalable luxury-commerce foundation.
Platform migration without losing the catalogue.
Experience, commerce and operations changed together.
Designed for small screens rather than compressed into them.
Homepage through product discovery, cart and checkout.
The problem was what the old store prevented.
Outdated patterns, difficult navigation and limited backend flexibility kept the digital experience behind Haleia's fashion language.
The rebuild addressed presentation, experience and operations as one connected problem.
Platform Migration
Move from IKAS to Shopify while retaining products and collections.
UX Overhaul
Restructure the journey from homepage to checkout and reduce navigation friction.
Visual Refinement
Translate Haleia’s minimal, editorial luxury into the storefront.
Mobile Optimisation
Prioritise responsive layouts, performance and polished interaction.
Streamlined Checkout
Simplify the path to purchase and reduce unnecessary steps.
Shopify Customisation
Build tailored sections and a store the Haleia team can continue to manage.
The website needed to wear the same attitude as the clothes.
Silhouette informed composition. Editorial imagery informed hierarchy. Luxury restraint informed density and pacing.
New Arrivals
Editorial entry into newness and campaign context.
Collections
A clearer way to move through seasonal and conceptual collections.
Categories
Direct paths for shoppers who arrive with product intent.
Product Discovery
Large imagery without sacrificing scanability or product access.
A new platform. The same catalogue. More room to operate.
Custom sections + theme
Editorial layouts with reusable components.
Products + collections + variants
Structured for discovery and continued management.
Inventory + payments + email
The systems behind the storefront.
SEO + marketing integrations
A foundation designed to support future acquisition and content.
Built to sell without shouting.
Product pages keep information accessible while letting the garment remain the visual centre of the decision.
Discover
Consider
Act
Not shrunk afterwards.
Homepage, navigation, collection and product decision states were treated as a mobile experience in their own right.
Removing friction without removing the brand.
Discover
Homepage and campaign entry.
Browse
Collections and categories.
Consider
Product information and imagery.
Select
Size and variant decisions.
Cart
Order review.
Checkout
A cleaner route to purchase.
Product Structure
Product information becomes easier to browse and maintain.
Inventory
Availability stays connected to what customers see.
Collections
Merchandising logic supports cleaner discovery.
Theme Sections
The team can update content without rebuilding layouts.
Marketing Tools
Commerce data can connect to acquisition workflows.
Product Structure
Product information becomes easier to browse and maintain.
Inventory
Availability stays connected to what customers see.
Collections
Merchandising logic supports cleaner discovery.
Theme Sections
The team can update content without rebuilding layouts.
Marketing Tools
Commerce data can connect to acquisition workflows.
Same brand. Better digital expression.
Restrictive
Outdated design patterns. Poorer navigation. Less backend flexibility. A mobile experience that had room to improve.
Refined
Editorial Shopify architecture. Clearer discovery. Mobile-first layouts. A more manageable system for the Haleia team.
Collaboration was part of the build system.
Frequent feedback kept UX, backend setup and brand expression moving together instead of waiting for a single final reveal.
Understand
IKAS pain points + brand goals
Structure
UX + Shopify architecture
Design
Layouts + reusable components
Build
Theme + commerce systems
Review
Fast feedback loops
Launch
Deployment + support
“The team understood our vision from day one and executed it with dedication and attention to detail. From product uploads to post-launch support, everything was seamless.”
— Kubilay Aktaş, Co-founder, Haleia
A better store is more than a better interface.
For customers: clearer discovery, better decisions and a smoother purchase. For the team: better structure, control and room to grow.