Prospecting
New-audience discovery.
HALEIA / META ADS
Luxury on the surface. Performance underneath.
Savoir rebuilt HALEIA’s paid-social approach around clearer audience signals, stronger commerce data and creative that could remain editorial while doing a commercial job.
A fashion brand should not have to choose between desirability and accountability.
HALEIA needed paid media capable of reaching new audiences and supporting commerce without turning its visual identity into generic direct-response advertising.
01 / SIGNAL
Better data had to become part of the media system.
The existing platform setup limited the depth of integration and analytics available to campaign decisions. The move to Shopify created a stronger foundation for Meta tracking and optimisation.
02 / FUNNEL
Different levels of intent needed different campaign jobs.
Awareness, engagement, product interest, conversion and re-engagement were treated as distinct states rather than collapsed into one audience and one message.
03 / CREATIVE
Creative needed range without losing the brand.
Short-form, carousel and static formats had to create enough variation for learning while retaining HALEIA’s clean, elevated visual register.
OBJECTIVES / 03
What the system had to solve.
The live case study defines six objectives. Here they become a compact editorial index rather than six disconnected paragraphs.
01
Elevate global brand presence
Build recognition in priority international markets through region-aware paid media while maintaining HALEIA’s luxury positioning.
02
Drive targeted website engagement
Bring fashion-conscious audiences into the Shopify experience through interest and intent-led acquisition.
03
Maximise sales performance
Optimise campaigns around meaningful commerce events rather than reach alone.
04
Cultivate data-driven audiences
Use customer, pixel and behavioural signals to improve segmentation and lookalike quality.
05
Strengthen creative identity
Build ad executions that could be tested and refreshed without separating performance work from the brand world.
06
Re-engage and convert
Use layered retargeting for carts, browsers and engaged social audiences rather than one generic remarketing pool.
PAID MEDIA ARCHITECTURE / 04
A circular system of intent.
Each layer feeds the next while creating new audience signals for optimisation.
HALEIAMeta × Shopify
Engagement
Video, social and site signals.
Consideration
Product and collection interest.
Conversion
Commerce-event optimisation.
Retargeting
Intent-specific re-engagement.
CREATIVE WALKTHROUGH / 05
One brand world, several campaign jobs.
01
METHOD / 06
Six phases. One continuous feedback loop.
The process begins with the platform and brand context, then moves through funnel architecture, creative, testing, optimisation and ongoing management.
Audit
Review platform limitations, historical advertising and brand constraints.
Plan
Map audiences and campaign jobs across the funnel.
Create
Develop brand-aligned formats and audience-specific messages.
Test
Launch staged variations and read live campaign signals.
Optimise
Reallocate attention toward stronger combinations and refresh fatigued creative.
Manage
Continue refining the account after launch rather than treating delivery as a one-off event.
WHAT CHANGED / 07
Better conditions for performance.
No numeric HALEIA result set is published on the current case-study page, so this direction keeps the outcome section qualitative rather than inventing metrics.
More useful signals
Shopify and Meta integrations created a stronger basis for campaign learning and optimisation.
More precise audience states
The account could distinguish prospecting, engagement, product interest, conversion and re-engagement.
More adaptable creative
Multiple formats and messages could be refreshed as the account learned without abandoning HALEIA’s aesthetic.
Continued management
The case study describes an ongoing optimisation relationship rather than a campaign that ended at launch.
CLIENT VOICE / 08
“They understood our vision and translated it into both design and performance.”
Kubilay Aktaş
Co-founder, HALEIA