The strategy behind Vintage Paris Jewellery paid social project
Through meticulous heritage research and digital channel analysis, we devised a performance-led Meta Ads strategy for Vintage Paris Jewellery. Our approach married the brand’s deep-rooted Parisian legacy with precision targeting, immersive storytelling, and luxury-caliber creatives to drive qualified global traffic, purchases, and enduring brand affinity.
Strategic paid campaigns empowered Vintage Paris Jewellery to flourish across borders—layering data-backed audience insights, heritage-driven visuals, and narrative-rich messaging to ignite measurable growth and prestige in key jewelry capitals.
DRIVE GLOBAL AWARENESS
Elevate Vintage Paris Jewellery’s prominence in the USA, UK, France, and UAE through geo-targeted ad sets spotlighting provenance and exclusivity.
GENERATE QUALITY TRAFFIC
Attract discerning collectors and sustainable-luxury enthusiasts to the Shopify boutique by targeting interests in antique, Art Deco, and Victoriana.
INCREASE CONVERSIONS
Maximize ROAS by optimizing for purchases, wishlist adds, and checkout initiations using Meta Pixel events and dynamic product ads.
BUILD AUDIENCE SEGMENTS
Construct custom and lookalike audiences from historic buyer data, site visitors, and Instagram engagers to amplify top-performing cohorts.
ENHANCE VISUAL APPEAL
Produce high-impact creatives—30-second “jewel journey” videos, carousel ads pairing pieces with Parisian backdrops, and story highlight spotlights on gemstone origins.
RETARGET & NURTURE
Deploy sequential retargeting for recent browsers and social engagers to recover abandoned carts and foster repeat visits.
PHASES
Performance. Prestige. Provenance.
Vintage Paris Jewellery’s paid media journey transformed limited historic reach and low-visibility tracking into a data-rich, high-impact global presence. Transitioning to Shopify and collaborating with Savoir on a bespoke Meta Ads strategy yielded significant lifts in audience granularity, engagement rates, and ROAS—solidifying Vintage Paris Jewellery as a digital leader in collectible luxury .
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Collaborative Process,
Transparent Communication
At Savoir, we believe exceptional paid ads are crafted with empathy, insight, and clarity. Our approach roots in deep listening, early alignment, and constant synchronization — not only with objectives, but with clients' rhythm and drive. With Vintage Paris Jewellery, our process stayed fully collaborative, sharing every step for review and consensus before launch.
We kept steady contact with the team via chat for real-time refinements. Every creative direction, targeting layer, and performance tweak got honed jointly — centering transparency in our workflow. That’s how we deliver campaigns that connect authentically from within.
Clarity-Driven Execution
At Savoir, we approach every paid ads project with intention. From the very first creative mockup to the final scaled campaign, we keep the audience, the brand, and the revenue goal at the core. Our focus is never just on “how it appears” — it’s always about what it achieves. With Vintage Paris Jewellery, every ad group was engineered to communicate value clearly, without noise or distractions.
We ensured that the funnels progressed logically, collections showcased compellingly, and every CTA prompted decisive action. This laser-sharp focus helped us build campaigns that don’t just impress — they convert, captivate, and scale with the brand’s evolving needs.
Our mission is to help businesses build meaningful paid ads experiences — ones that drive sales, ignite desire, and fuel enduring expansion. We don’t chase passing fads. We strategize for profound change. Every campaign we undertake follows the principle that advertising must embody the brand’s soul — not mere exposure, but a bold proclamation.
With House of Mavven, that belief was front and center. The website wasn’t just built to be “live” — it was built to elevate. From the way services are structured to how visuals flow through the page, our mission was to create a platform that empowers the brand’s voice and opens doors for global opportunity.
At Savoir, ad components aren’t just creative blocks — they’re performance engines crafted for adaptability, efficiency, and sustained expansion. Every campaign we build incorporates modular, reusable assets that evolve alongside the business. These are strategically designed for uniformity across channels, simplified testing workflows, and robust long-term viability.
For House of Mavven, we developed each section — from service layouts to insight-sharing modules — to work seamlessly together. The structure allows the brand to easily update content, add new offerings, or expand their site as the business grows. It’s a custom WordPress build with the freedom and strength of a long-term digital asset.
Partnering with Savoir transformed our digital presence. Their strategic craftsmanship mirrored our own—honoring heritage while driving performance. From the initial audit to our ongoing Meta Ads evolution, they navigated our unique story flawlessly, helping us connect with global collectors and achieve record ROAS.
– Michelle, Founder, Vintage Paris Jewellery
