The Strategy Behind Mutts & Hounds Digital Growth Project
Harnessing the timeless appeal of British craftsmanship, Mutts & Hounds embarked on a comprehensive digital project designed to amplify its luxury pet brand in a rapidly evolving market. By blending technical innovation, brand storytelling, and best-in-class digital practice, Mutts & Hounds set out to strengthen their online presence and foster meaningful connections with pet owners across the UK and internationally.
Data-led optimization and creative outreach guided Mutts & Hounds from a boutique British label to a global favourite for discerning dog lovers—uniting precise ecommerce foundations, evocative content, and sustainable engagement for sustainable, trackable growth.
EXPAND GLOBAL BRAND PRESENCE
Establish Mutts & Hounds as the premier destination for luxury dog accessories by targeting consumers in the UK, US, and beyond through strategic digital channels and high authority stockists like Harrods and Selfridges.
DRIVE QUALIFIED WEB TRAFFIC
Draw engaged and loyal pet owners to the ecommerce site by focusing on organic search, influencer collaborations, and engaging content that highlights quality, design, and British sensibility.
ENHANCE ON-SITE EXPERIENCE
Optimize navigation, page speed, and responsive design for seamless, frustration-free shopping across devices—a necessity for converting traffic into customers in a global marketplace.
BOOST CONVERSION AND LOYALTY
Deploy product recommendations, social proof, and user-generated content to build trust, increase average order values, and nurture repeat business through loyalty and ambassador programs.
SUPPORT NEW PRODUCT LAUNCHES
Leverage digital campaigns and “seasonal drops” to introduce new lines, maintaining buzz and anticipation within their passionate customer base.
CHAMPION SUSTAINABILITY & AUTHENTICITY
Highlight Mutts & Hounds’ eco commitments—such as tree planting with every order and responsible sourcing—to resonate with ethically-minded pet owners.
PHASES
Performance. Precision. Prestige.
Mutts & Hounds’ paid advertising journey transformed targeted pet care campaigns into high-ROAS, audience-driven global acquisition machines. Precision ad targeting, optimized creative performance, and dynamic bidding led to increased conversions, lower CPA for competitive pet queries, and measurable revenue growth. The brand’s premium essence now reaches devoted pet owners worldwide, profitably.
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Collaborative Process,
Transparent Communication
At Savoir, we believe exceptional paid advertising is built with empathy, insight, and clarity. Our approach is rooted in listening deeply, aligning early, and staying in sync — not just with the goals, but with the pace and energy of our clients. With Mutts & Hounds, our process was fully collaborative, where every step was shared, reviewed, and aligned before moving forward. We stayed in constant contact with the team via chat to ensure every ad creative, targeting parameter, and bidding strategy matched their vision perfectly — keeping transparency at the center of our workflow. That’s how we deliver campaigns that feel right from the inside out.
Clarity-Driven Execution
At Savoir, we approach every paid advertising project with intention. From the very first ad creative to the final campaign launch, we keep the audience, the brand, and the business goal at the core. Our focus is never just on “how it looks” — it’s always about what it converts. With Mutts & Hounds, every ad set was optimized to communicate value clearly, without noise or distractions.
We ensured that the ad funnels flowed logically, offers landed simply, and every CTA drove clear action. This laser-sharp focus helped us build campaigns that don’t just perform — they convert, scale, and adapt with the brand’s evolving needs.
Our mission is to help businesses build meaningful paid advertising experiences — ones that serve a function, spark conversions, and support long-term growth. We don’t bid for trends. We bid for transformation. Every project we take on is guided by the belief that campaigns should feel like an extension of the brand — not just ads, but a statement.
With House of Mavven, that belief was front and center. The website wasn’t just built to be “live” — it was built to elevate. From the way services are structured to how visuals flow through the page, our mission was to create a platform that empowers the brand’s voice and opens doors for global opportunity.
At Savoir, ad components aren’t just creative assets — they’re building tools made for flexibility, performance, and future growth. Every campaign we create is built with modular, reusable elements that can adapt as the business evolves. These components are thoughtfully planned to ensure consistency across platforms, streamline optimization management, and support long-term scalability.
For House of Mavven, we developed each section — from service layouts to insight-sharing modules — to work seamlessly together. The structure allows the brand to easily update content, add new offerings, or expand their site as the business grows. It’s a custom WordPress build with the freedom and strength of a long-term digital asset.
“Building Mutts & Hounds into a global community of pet lovers has been a dream realized through smart strategy and creative innovation. From refining our website to shaping how we tell our story online, every piece has reflected our passion for dogs and British craft. The digital work not only grew our reach but built real relationships with families and their four-legged friends everywhere.”
—Laura Gough, Founder, Mutts & Hounds