The inspiration behind Haleia’s website transformation.
Haleia is a Paris-based luxury fashion house known for its sculptural silhouettes and feminine flair. We aimed to reflect this artistry through a refined Shopify UX—turning creative couture into an equally elevated digital experience.
ELEVATED DIGITAL SHOPPING EXPERIENCES CRAFTED ON SHOPIFY USING STRATEGY, STYLE, AND A KEEN EYE FOR LUXURY AESTHETICS
PLATFORM MIGRATION
Seamlessly transition Haleia’s website from IKAS to Shopify without disrupting backend operations, while ensuring all product data and collections were accurately retained.
UX OVERHAUL
Redesign the user journey to be intuitive and fluid — from homepage to checkout — reducing friction points and improving navigation and accessibility across devices.
VISUAL REFINEMENT
Craft a visually compelling layout that reflects Haleia’s luxury aesthetic — minimal, editorial, and elegant — aligning with their overall brand image.
MOBILE OPTIMIZATION
Prioritize a mobile-first design strategy to ensure high responsiveness, faster loading speeds, and a polished experience on all screen sizes.
STREAMLINED CHECKOUT
Simplify the multi-step checkout process to reduce cart abandonment and create a seamless, conversion-optimized purchase experience.
SHOPIFY CUSTOMIZATION
Utilize Shopify’s custom sections and theme editing features to build a tailored storefront, empowering Haleia with better scalability and ease of use for future updates.
PHASES
From Restrictive to Refined
The transition from their previous IKAS-based platform to a custom-built Shopify store wasn’t just a technical upgrade — it was a complete digital elevation. The old website struggled with outdated design patterns, poor user navigation, and limited backend flexibility. With our Shopify development, Haleia now has a seamless, editorial-style eCommerce presence that mirrors its luxury brand identity. From clean product discovery to fast page speeds and optimized mobile layouts — every detail was thoughtfully reimagined. Below is a direct comparison of the visual and functional enhancements we delivered.
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Collaborative Process,
Transparent Communication
At Savoir, we believe great websites are built with empathy, insight, and clarity. Our approach is rooted in listening deeply, aligning early, and staying in sync — not just with the goals, but with the pace and energy of our clients. With House of Mavven, our process was fully collaborative, where every step was shared, reviewed, and aligned before moving forward.
Even without daily calls or meetings, we maintained consistent communication with the founder via chat. Every layout, visual direction, and interaction point was refined together — keeping transparency at the center of our workflow. That’s how we deliver websites that feel right from the inside out.
Clarity-Driven Execution
At Savoir, we approach every project with intention. From the very first wireframe to the final live page, we keep the user, the brand, and the business goal at the core. Our focus is never just on “how it looks” — it’s always about what it does. With House of Mavven, every section was designed to communicate value clearly, without noise or distractions.
We ensured that the layout flowed logically, services were explained simply, and every call-to-action had a clear purpose. This laser-sharp focus helped us build a website that doesn’t just look good — it converts, informs, and scales with the brand’s evolving needs.
Our mission is to help businesses build meaningful digital experiences — ones that serve a function, spark connection, and support long-term growth. We don’t design for trends. We design for transformation. Every project we take on is guided by the belief that a website should feel like an extension of the brand — not just a presence, but a statement.
With House of Mavven, that belief was front and center. The website wasn’t just built to be “live” — it was built to elevate. From the way services are structured to how visuals flow through the page, our mission was to create a platform that empowers the brand’s voice and opens doors for global opportunity.
At Savoir, components aren’t just design blocks — they’re building tools made for flexibility, function, and future growth. Every website we create is built with modular, reusable sections that can adapt as the business evolves. These components are thoughtfully planned to ensure consistency across pages, streamline backend management, and support long-term scalability.
For House of Mavven, we developed each section — from service layouts to insight-sharing modules — to work seamlessly together. The structure allows the brand to easily update content, add new offerings, or expand their site as the business grows. It’s a custom WordPress build with the freedom and strength of a long-term digital asset.
We’re incredibly pleased with the transformation our website went through. The new Shopify store truly reflects Haleia’s refined identity — clean, luxurious, and user-friendly. The team understood our vision from day one and executed it with dedication and attention to detail. From product uploads to post-launch support, everything was seamless. We’re excited to continue this collaboration as we expand Haleia globally.
— Kubilay Aktaş, Co-founder, Haleia
