The strategy behind HALEIA SEO project
By conducting deep technical analysis and search landscape research, Haleia™ launched a holistic SEO strategy crafted to elevate its contemporary Parisian luxury brand in global organic search. Our approach blended advanced optimization, rigorous content planning, and technical best practices—designed to drive targeted organic traffic, increase online sales, and build lasting authority in the world of luxury fashion.
SEO empowered HALEIA to expand its digital footprint worldwide—uniting data-driven keyword targeting, editorial and visual storytelling, and advanced on-site optimization to achieve measurable growth across vital markets.
STRENGTHEN GLOBAL SEARCH VISIBILITY
Position Haleia.fr as an authority in luxury fashion for both French and international organic searches, focusing on high-value keywords related to couture, designer dresses, and modern-luxury aesthetics.
DRIVE TARGETED ORGANIC TRAFFIC
Boost organic sessions by attracting audiences searching for occasion wear, bespoke design, and sustainable high-fashion—across the US, UK, EU, Middle East, and Asia.
OPTIMIZE TECHNICAL SEO HEALTH
Audit site infrastructure for crawlability, speed, mobile-friendliness, and indexation; resolve technical SEO bottlenecks to lift performance on Google and Bing.
ENHANCE CONTENT DEPTH & E-E-A-T
Develop editorial content showcasing design stories and collection launches, while demonstrating Experience, Expertise, Authoritativeness, and Trustworthiness to align with Google’s E-E-A-T standards.
EXPAND INTERNATIONAL REACH
Implement multilingual SEO (hreflang, local keyword research, geo-targeted content) to serve French and global users with culturally relevant experiences.
BOOST CONVERSION RATES FROM ORGANIC SEARCH
Optimize on-page elements (meta tags, schema, UX design, site architecture) to turn visitors into engaged shoppers and increase revenue from search channels.
PHASES
Performance. Precision. Prestige.
Haleia’s SEO journey transformed an under-optimized boutique into a keyword-rich, authority-driven global ecommerce powerhouse. Enhanced search visibility, optimized technical health, and targeted content led to increased organic sessions, higher rankings for competitive luxury queries, and measurable revenue growth. The brand’s Parisian essence now reaches aspirational audiences worldwide, organically.
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Collaborative Process,
Transparent Communication
At Savoir, we believe exceptional SEO results are built with empathy, insight, and clarity. Our approach is rooted in listening deeply, aligning early, and staying in sync — not just with the goals, but with the pace and energy of our clients. With Haleia, our process was fully collaborative, where every step was shared, reviewed, and aligned before moving forward.
Even without daily calls or meetings, we maintained consistent communication with the co-founder and managers via chat. Every keyword strategy, content direction, and optimization point was refined together — keeping transparency at the center of our workflow. That’s how we deliver SEO that feels perfectly aligned from the inside out.
Clarity-Driven Execution
At Savoir, we approach every SEO project with intention. From the very first keyword audit to the final ranking milestone, we keep the user, the brand, and the business goal at the core. Our focus is never just on “how it ranks” — it’s always about what it drives. With Haleia, every strategy was crafted to communicate value clearly, without noise or distractions.
We ensured that the keyword clusters flowed logically, services ranked prominently, and every content piece had a clear conversion purpose. This laser-sharp focus helped us build an SEO strategy that doesn’t just rank high — it converts, informs, and scales with the brand’s evolving needs.
Our mission is to help businesses build meaningful SEO presence — ones that serve a function, spark inquiries, and support long-term growth. We don’t optimize for trends. We optimize for transformation. Every project we take on is guided by the belief that SEO should feel like an extension of the brand — not just rankings, but a statement.
With House of Mavven, that belief was front and center. The website wasn’t just built to be “live” — it was built to elevate. From the way services are structured to how visuals flow through the page, our mission was to create a platform that empowers the brand’s voice and opens doors for global opportunity.
At Savoir, SEO elements aren’t just keyword tags — they’re building tools made for flexibility, function, and future growth. Every strategy we create is built with modular, reusable components that can adapt as the business evolves. These elements are thoughtfully planned to ensure consistency across pages, streamline content management, and support long-term scalability.
For House of Mavven, we developed each section — from service layouts to insight-sharing modules — to work seamlessly together. The structure allows the brand to easily update content, add new offerings, or expand their site as the business grows. It’s a custom WordPress build with the freedom and strength of a long-term digital asset.
“Their approach combined technical precision and creative direction, reflecting our values in every search result. From comprehensive audits to rich storytelling content, the process brought Haleia’s world to new audiences—and drove tangible business growth. Their dedication keeps us evolving, and our global reach expanding.”
— Kubilay Aktaş, Co-founder, Haleia
