The strategy behind HALEIA paid social project.
Through detailed market analysis and platform insight, we crafted a performance-led Meta Ads strategy. Our approach focused on amplifying Haleia’s luxury image while driving qualified traffic, sales, and long-term brand equity.
Strategic paid campaigns empowered Haleia to scale globally—merging data-backed targeting, luxury-focused creatives, and audience-specific storytelling to fuel measurable growth across key markets.
ELEVATE GLOBAL BRAND PRSENCE
Position Haleia as a standout luxury fashion brand in key global regions—namely the USA, UK, France, and UAE—through region-specific digital strategies that amplify awareness and brand recall.
DRIVE TARGETED WEBSITE ENGAGEMENT
Attract a refined audience of fashion-conscious users by directing interest-driven traffic to the new Shopify platform, with a focus on modest luxury and contemporary design seekers.
MAXIMISE SALES PERFORMANCE
Boost overall eCommerce performance by optimising campaigns for key actions—such as purchases and checkout initiations—while maintaining a strong ROAS through Meta's conversion-optimised tools.
CULTIVATE DATA DRIVEN AUDIENCE POOLS
Leverage customer insights, pixel data, and behavioural analytics to build high-performing audience segments, including custom cohorts and predictive lookalikes for better campaign precision.
STRENGHTEN BRAND IDENTITY THROUGH CREATIVES
Develop and iterate on elevated, on-brand ad creatives—ranging from short-form video to dynamic carousel ads—that reflect Haleia’s luxe ethos and evolving seasonal narratives.
RE-ENGAGE & CONVERT
Implement layered retargeting funnels tailored to user intent—re-engaging cart abandoners, recent browsers, and high-interest social audiences with tailored messaging to drive conversions.
PHASES
Performance. Prestige. Provenance.
Haleia’s paid ads journey transformed sporadic luxury fashion exposure into a data-rich, high-impact global acquisition engine. Collaborating with Savoir on a bespoke Meta Ads strategy delivered significant lifts in audience precision, engagement rates, and ROAS—solidifying Haleia as a digital leader in premium apparel.
Why Choose Us ?
- Approach
- Focus
- Mission
- Components
Collaborative Process,
Transparent Communication
At Savoir, exceptional social media management thrives on empathy, insight, and precision. Our method emphasizes deep understanding, swift alignment, and rhythmic synchronization — attuned to client objectives, tempo, and drive. For House of Mavven, collaboration defined our workflow, with each phase openly discussed, critiqued, and synchronized in advance. Through steady founder chats, we honed every visual, caption, and posting rhythm collaboratively — placing transparency as our guiding principle. This delivers social feeds that resonate authentically from within.
Clarity-Driven Execution
At Savoir, we approach every paid ads project with deliberate precision. From initial creative planning to daily optimization execution, the audience, brand voice, and growth objectives remain central. Our emphasis goes beyond clicks — it's about revenue and momentum. With Haleia, each ad set and campaign communicated value cleanly, eliminating distractions.
We ensured that the ad sequences flowed logically, offers connected simply, and every CTA compelled action. This laser-sharp focus helped us build campaigns that don’t just attract attention — they convert, nurture, and scale with the brand’s evolving needs.
Our mission is to help businesses build meaningful paid ads experiences — ones that drive revenue, spark high-value connections, and fuel sustained growth. We don’t chase fleeting trends. We engineer for lasting transformation. Every campaign is guided by the conviction that advertising should embody the brand’s essence — not mere visibility, but a powerful declaration.
With Haleia, that conviction took center stage. The paid ads strategy wasn’t just launched to run — it was crafted to dominate. From audience segmentation to creative sequencing, our aim was to forge channels that amplify the brand’s luxury voice and unlock worldwide market potential.
At Savoir, ad components aren’t just creative blocks — they’re performance tools made for flexibility, precision, and future scaling. Every campaign we launch uses modular, reusable assets that adapt as the business grows. These elements are meticulously designed for consistency across platforms, streamlined A/B testing, and enduring profitability.
For Haleia, we crafted each ad variant — from dynamic visuals to conversion-optimized copy — to integrate flawlessly. The framework enables effortless updates to targeting, seasonal refreshes, or product expansions as the brand advances. It’s a custom Meta Ads system with the agility and power of a long-term growth engine.
“Working with them has been a seamless and impactful experience. From rebuilding our website to leading our paid advertising efforts, the team has consistently delivered with clarity, precision, and creativity. They understood our vision and translated it into both design and performance. What we appreciated most was their commitment post-launch, they’ve remained closely involved, constantly optimizing our campaigns and ensuring we’re always a step ahead. We’re excited to continue working on future projects together.”
— Kubilay Aktaş, Co-founder, Haleia
