Case Studies

Pip & Nut

Website

pipandnut.com

Services

Branding & Development

Client

Pip & Nut

Revenue Growth

280%

About

Pip & Nut is a UK-based brand known for its delicious and natural nut butters. Their range includes peanut butter, almond butter, and a variety of creative nut butter-infused snacks, all made with high-quality, responsibly sourced ingredients. Focused on health and sustainability, Pip & Nut uses eco-friendly packaging and emphasizes great taste with no artificial additives. Their products cater to those seeking both nutritious and indulgent options, ideal for spreading, cooking, or snacking.

001

Search Engine Optimization.

For Pip & Nut, our SEO strategy focused on increasing brand visibility within the competitive nut butter market. By optimizing product pages and content with targeted keywords such as “natural nut butters,” “healthy snacks,” and “sustainable packaging,” we improved organic search rankings. Additionally, we enhanced the site’s user experience, making it easier for visitors to navigate and find relevant products.

We also leveraged content marketing, including blog posts about healthy eating and sustainability, to boost engagement and drive traffic. These efforts contributed to a significant increase in online visibility and customer interest in Pip & Nut’s products.

002

Social Media Marketing

Pip & Nut's social media strategy focuses on showcasing their range of sustainable and natural nut butters, promoting healthy eating with engaging content. By sharing delicious recipes, snack ideas, and behind-the-scenes content, they effectively build brand trust and engage with their audience.

Influencer partnerships further extend their reach, allowing them to connect with health-conscious consumers and establish credibility. These collaborations help grow a loyal community, with customers more inclined to share their experiences and recommend the brand to others, reinforcing Pip & Nut's mission of sustainability and quality.

003

Web-Rebranding

For Pip & Nut, the website rebranding focused on improving user experience and aligning the site with their commitment to sustainability and healthy living. We revamped the layout to make it more intuitive, with easy navigation through product categories and a clean, modern design. A seamless shopping experience was created with optimized checkout functionality and mobile responsiveness, ensuring customers could effortlessly browse and purchase their favorite nut butters across devices.

These changes resulted in enhanced user engagement, better conversion rates, and a stronger brand presence.

004

Influencer Marketing

Pip & Nut's influencer marketing approach focuses on collaborating with health-conscious influencers who align with the brand’s commitment to clean, plant-based eating. These influencers showcase Pip & Nut’s nut butters as part of their healthy lifestyle, highlighting the nutritional value and versatility of the products. By tapping into influencers who prioritize wellness and sustainability, Pip & Nut has effectively expanded its reach and built trust among health-focused consumers.

This strategy not only increased brand visibility but also fostered deeper customer loyalty. Through authentic content and tailored messaging, these partnerships reinforced Pip & Nut’s identity as a leading brand in the healthy snacking space.

The Outcome

Our partnership with Pip & Nut has led to remarkable growth, achieving a 350% increase in website sessions and a 180% boost in ROAS (Return on Ad Spend). By focusing on optimizing key performance metrics such as CAC (Customer Acquisition Cost), CPA (Cost Per Acquisition), and AOV (Average Order Value), we ensured sustained growth and expanded their customer base by 280%.

Using advanced data-driven strategies, we also improved CTR (Click-Through Rate) and reduced CPM (Cost Per Mille), maximizing campaign efficiency. This has set Pip & Nut on a path to scalable and sustainable growth.

Quarterly Increase in sessions

350%

Quarterly ROAS Growth

180%

Quarterly AOV Growth

210%

Quarterly Consumer Base Growth

280%

For Pip & Nut, we adopted a comprehensive digital strategy that focused on boosting organic reach through SEO optimization. By refining on-page SEO elements such as content structure, meta tags, and keyword targeting, we achieved a 300% increase in organic traffic. This enhanced visibility attracted highly relevant, intent-driven visitors, which significantly improved overall website engagement.

In addition to SEO, we leveraged influencer partnerships to amplify brand awareness and drive conversions. Collaborating with food and lifestyle influencers who resonate with Pip & Nut’s healthy, sustainable brand ethos helped expand reach by 150%, while conversion rates increased by 400%.

Our organic marketing strategies further strengthened Pip & Nut’s presence by focusing on content creation and social media engagement. We optimized the brand’s presence across key platforms, resulting in a 350% boost in brand trust and fostering long-term customer loyalty. These combined efforts ensured Pip & Nut’s continued success in the competitive market of nut-based butters.