Case Studies

BEAUTY PIE

Website

beautypie.com

Services

Branding & Development

Client

Beauty Pie

Revenue Growth

355%

About

Beauty Pie is on a mission to democratize luxury beauty, offering premium skincare, makeup, haircare, and wellness products without the traditional retail markups. By cutting out the middleman and selling directly to members, Beauty Pie delivers world-class formulations from leading labs across the globe at radically fair prices. From potent serums and nourishing creams to high-performance makeup essentials, each product is meticulously crafted to provide exceptional results without the luxury price tag.

Guided by a commitment to transparency and quality, Beauty Pie empowers beauty lovers to access premium products that were once exclusive to high-end brands. The brand embraces inclusivity and innovation, ensuring that beauty is both accessible and effective for all. With a focus on sustainability, clean ingredients, and ethical sourcing, Beauty Pie is redefining the beauty industry, making luxury feel personal, empowering, and guilt-free.

001

Search Engine Optimization.

Our SEO strategy for Beauty Pie focused on increasing the brand’s organic visibility and improving the overall user experience. By refining the site’s architecture and optimizing key on-page elements, we made it easier for both search engines and customers to navigate the website and discover Beauty Pie’s wide range of luxury products. Through targeted keyword research, we strategically optimized content for high-traffic search terms related to skincare, makeup, and wellness, ensuring that Beauty Pie ranked prominently in competitive beauty searches. This approach helped the brand attract more high-intent visitors and drive sustainable organic traffic growth.

In addition to enhancing search visibility, we prioritized content optimization across product pages to align with user intent, improving the customer journey from search to purchase. By delivering relevant, engaging content, we ensured that potential customers could easily find the information they needed, increasing both engagement and conversion rates. As a result, Beauty Pie strengthened its digital presence, driving consistent traffic growth and reinforcing its reputation as a trailblazer in accessible luxury beauty.

002

Social Media Marketing

In collaboration with Beauty Pie, we developed a dynamic social media strategy that brought the brand’s revolutionary approach to luxury beauty to life across key platforms. By creating visually captivating, informative content, we highlighted Beauty Pie’s mission of making high-end products accessible to everyone. Our campaigns focused on demystifying beauty industry markups and showcasing the value of Beauty Pie’s membership model. Through strategic hashtag usage and influencer collaborations, we expanded the brand’s reach, significantly increasing engagement and building a loyal, empowered community of beauty enthusiasts.

Our approach prioritized fostering an authentic connection with Beauty Pie’s audience by encouraging user-generated content and community-driven campaigns. We tapped into real member experiences to amplify brand credibility and trust, positioning Beauty Pie as more than just a beauty brand — but as a movement toward transparency and inclusivity. This strategy not only strengthened customer loyalty but also attracted a new wave of members eager to experience luxury beauty without the markup, solidifying Beauty Pie’s leadership in the direct-to-consumer beauty space.

003

Web-Rebranding

We played a key role in the rebranding of Beauty Pie’s website, focusing on enhancing both design and functionality to reflect the brand’s commitment to luxury and value. The redesign was centered around creating an aesthetically pleasing and user-friendly experience that aligned with Beauty Pie’s mission of making high-quality beauty products accessible to all. By updating the layout to be more intuitive and visually engaging, we streamlined the shopping experience, making it easier for customers to discover and purchase products. We also improved site navigation, optimized search features, and reduced load times, ensuring a smooth, efficient journey for all users.

Our design strategy aimed to balance sophistication with simplicity, ensuring that Beauty Pie’s website mirrored its transparent, no-markup ethos while offering a seamless shopping experience. With the rebrand, Beauty Pie saw increased customer satisfaction, engagement, and conversion rates. The transformation not only enhanced the brand’s digital presence but also reinforced its position as a leader in the direct-to-consumer beauty space, driving continued growth and improving the overall customer experience.

004

Influencer Marketing

Beauty Pie’s influencer marketing strategy has been instrumental in growing brand awareness and fostering a dedicated, engaged community. We carefully selected influencers who align with Beauty Pie’s values of providing high-quality, luxury beauty products at accessible prices. By partnering with influencers who genuinely believe in the brand’s mission, we ensured that each campaign felt authentic and resonated with the target audience. These collaborations allowed Beauty Pie to expand its reach while reinforcing its commitment to transparency and value-driven beauty.

Influencers shared their personal experiences with Beauty Pie’s products, creating genuine content that showcased the brand’s luxurious offerings and commitment to quality. This approach not only increased the brand’s visibility but also built stronger connections with customers, encouraging loyalty and driving new sales. The results have been a significant increase in brand recognition, trust, and long-term customer retention, solidifying Beauty Pie’s position as a key player in the beauty industry.

The Outcome

Our partnership with Beauty Pie has been a remarkable success, driving significant growth across key performance metrics. By optimizing CAC (Customer Acquisition Cost) and lowering CPA (Cost Per Acquisition), we achieved a 290% increase in sessions and boosted ROAS (Return on Ad Spend) by 160%. This was further complemented by a 175% rise in AOV (Average Order Value) and a 220% expansion in the consumer base. Through our data-driven strategy, we improved CTR (Click-Through Rate) and reduced CPM (Cost Per Mille), ensuring maximum campaign efficiency while maintaining strong CAGR (Compound Annual Growth Rate) in critical revenue channels.

By focusing on enhancing LTV (Lifetime Value of Customers) and optimizing ACOS (Advertising Cost of Sale), we ensured consistent, long-term growth for Beauty Pie. These efforts have helped establish the brand as a leader in the beauty industry, proving the power of precision marketing and performance analytics in driving sustained success and scalability.

Quarterly Increase in sessions

290%

Quarterly ROAS Growth

160%

Quarterly AOV Growth

175%

Quarterly Consumer Base Growth

220%

In addition to executing impactful paid media campaigns, our agency implemented a comprehensive SEO strategy to enhance Beauty Pie’s online presence. By optimizing technical aspects such as meta tags, content structure, and keyword targeting, we achieved a significant 170% increase in organic search visibility, driving a 210% growth in organic traffic. Leveraging advanced SEO tools and detailed analytics, we attracted high-intent visitors, resulting in a substantial rise in website engagement and visibility across key digital platforms.

We also spearheaded successful influencer marketing campaigns, partnering with a carefully selected group of influencers within the beauty and wellness sectors. Through targeted management of these relationships, we strengthened Beauty Pie’s brand credibility, building trust with their loyal audience. Our influencer initiatives led to a remarkable 350% increase in conversions and a 230% growth in brand reach, optimizing ROI while generating authentic content that resonated with Beauty Pie’s customer base.

To complement these efforts, we focused on amplifying Beauty Pie’s brand presence through content creation and optimized social media strategies. Our integrated approach, including email marketing and social media campaigns, ensured the brand consistently connected with the right audiences at key moments. This holistic strategy drove a 280% increase in customer trust and loyalty, fostering stronger engagement and laying the foundation for sustainable long-term growth. By combining SEO, influencer marketing, and organic growth strategies, we positioned Beauty Pie for continued success, driving measurable improvements across key performance indicators.