Case Studies

ciele

Website

cielecosmetics.com

Services

Branding & Development

Client

Ciele

Revenue Growth

310%

About

Ciele Cosmetics is a pioneering beauty brand that seamlessly blends makeup with skincare, offering high-performance color cosmetics infused with broad-spectrum SPF protection. Founded in 2023 by celebrity makeup artist Nikki DeRoest and beauty industry veteran Cerre Francis, Ciele is dedicated to creating skin-driven formulas that prioritize both sun protection and acne prevention.

Their products are crafted with clean, non-pore-clogging ingredients, ensuring they are suitable for all skin types, including acne-prone skin. By integrating non-nano mineral-based SPF into their makeup line, Ciele protects the skin barrier against UVA, UVB, blue light, and infrared radiation. This commitment to clean beauty extends to their sustainable practices, with recyclable products that are non-disruptive to both the skin and the planet.

001

Search Engine Optimization.

We have transformed Ciele's online presence through meticulously crafted search engine optimization strategies that seamlessly blend with the brand’s core mission of clean, skin-driven beauty. From the outset, we implemented advanced on-page SEO techniques to optimize the website's structure and content, laying a strong foundation for long-term visibility, performance, and growth.

Within just 90 days, our targeted approach propelled Ciele to rank highly for key product-related searches, resulting in a significant boost in organic traffic. This increase in visibility has not only introduced Ciele to a broader audience but also solidified its digital authority in the beauty industry. By ensuring discoverability and enhancing user engagement, our SEO efforts have driven sustainable growth, helping Ciele stand out in an increasingly competitive market.

002

Social Media Marketing

Our partnership with Ciele in social media marketing has significantly elevated their online presence while fostering a deeper connection with their audience. From the outset, we developed a tailored social media strategy that authentically reflected Ciele’s core values of clean, skin-first beauty. By creating visually engaging content and aligning with their mission, we helped strengthen brand identity across all platforms and establish trust within their growing community.

By leveraging carefully curated Instagram content and tapping into trending beauty conversations, we successfully increased visibility and engagement, resulting in substantial follower growth. This focused, community-driven approach has empowered Ciele to expand its reach, enhance brand loyalty, and reinforce its position as a rising leader in the clean beauty industry.

003

Web-Rebranding

We played a pivotal role in rebranding Ciele’s website, ensuring it encapsulates the essence of their brand while enhancing both design and functionality. Our approach focused on creating a sleek, user-friendly experience that reflects Ciele’s commitment to clean, skin-first beauty and caters to their diverse, conscious customer base.

By incorporating thoughtful design elements, seamless navigation, and optimized product pages, we transformed Ciele’s digital presence into an engaging and visually stunning platform. This rebranding effort not only reinforces Ciele’s brand values of simplicity and authenticity but also enhances the overall customer experience, driving continued growth and success in the competitive beauty space.

004

Influencer Marketing

Our influencer marketing strategy for Ciele has been instrumental in driving brand growth and increasing visibility across key platforms. We carefully curated partnerships with influencers who authentically resonate with Ciele’s values of clean beauty, self-care, and sustainability. By focusing on individuals with meaningful engagement and a genuine connection to their audiences, we ensured that each collaboration felt natural and impactful.

This targeted approach has amplified Ciele’s presence on social media, fostering a loyal and engaged community that embraces the brand’s mission. The result is a substantial increase in brand recognition, stronger customer trust, and sustained growth in the competitive beauty market.

The Outcome

Our partnership with Ciele has been a resounding success, delivering outstanding growth across critical performance metrics. By strategically optimizing CAC (Customer Acquisition Cost) and significantly reducing CPA (Cost Per Acquisition), we drove an impressive 360% increase in sessions and boosted ROAS (Return on Ad Spend) by 185%. This was further enhanced by a 210% rise in AOV (Average Order Value) and a 240% expansion in the customer base, solidifying Ciele’s position as a leader in the clean beauty space.

Using a data-driven approach, we achieved substantial improvements in CTR (Click-Through Rate) while reducing CPM (Cost Per Mille), ensuring maximum efficiency across campaigns. Our performance strategies resulted in consistent CAGR (Compound Annual Growth Rate) across core revenue streams, supporting long-term, sustainable growth. Additionally, by increasing LTV (Lifetime Value of Customers) and optimizing ACOS (Advertising Cost of Sale), we unlocked scalable, ongoing success for Ciele. This collaboration underscores the transformative impact of precision marketing and performance analytics in driving meaningful business results.

Quarterly Increase in sessions

360%

Quarterly ROAS Growth

185%

Quarterly AOV Growth

210%

Quarterly Consumer Base Growth

240%

In addition to implementing cutting-edge paid media strategies, our agency has played a pivotal role in driving Ciele’s organic growth through advanced SEO optimization. By refining key on-page elements such as meta descriptions, content structure, and site architecture, we achieved an impressive 180% increase in search visibility, resulting in a 225% surge in organic sessions. Our data-driven approach leveraged industry-leading SEO tools and analytics to attract high-intent traffic, significantly improving site engagement and customer retention for Ciele. These efforts have helped establish Ciele as a recognized and trusted name in the clean beauty space.

We also spearheaded highly effective influencer marketing campaigns that amplified Ciele’s brand presence across key social media platforms. By carefully selecting influencers aligned with Ciele’s values of sustainability, inclusivity, and self-care, we ensured authentic messaging that resonated with their target audience. These campaigns resulted in a remarkable 420% increase in conversions and a 200% boost in brand exposure. Through personalized influencer collaborations, we created impactful content that strengthened Ciele’s connection with consumers, driving both engagement and sales.

Beyond influencer marketing, we employed a comprehensive organic strategy that included content development, social media optimization, and email marketing. These efforts contributed to a 310% rise in brand trust and significantly improved customer loyalty. By ensuring that Ciele consistently reached the right audiences at key moments, we helped foster lasting relationships with consumers. Through the seamless integration of SEO, influencer partnerships, and organic growth initiatives, we positioned Ciele for long-term success, driving exceptional improvements across all key performance metrics.